Marketing & AI Search Statistics Hub
Every number here is sourced and linked — no invented figures, no unattributed "studies show." Looking for live paid-media benchmarks (CTR, CPC, CPM)? See our benchmarks dashboard.
No separate ranking
AI Overviews use the same quality signals as organic search
Google states there is no special markup or separate index for AI Overviews — the same helpful, people-first content and E-E-A-T signals that earn organic rankings are what surface in AI-generated answers.
Google Search Central: Guide to Optimizing for Generative AI Features70%+
Of B2B buyers now use AI tools to evaluate vendors before visiting a website
A growing body of 2025-2026 research puts AI-assisted B2B vendor research (ChatGPT, Perplexity, Gemini) at 70% and above, before a buyer ever lands on a vendor's site directly.
MarketScale: The Early Scale, 20263–6 months
Typical time to see early SEO progress
Most sites see initial ranking and traffic movement within 3-6 months, with stronger, durable gains typically taking 6-12 months — SEO is a compounding channel, not an instant one.
Search Engine Land: How Long Does SEO Take to Work?90%
Of digital display ad spend now runs programmatically
Programmatic buying has become the default mechanism for digital display — automated, real-time bidding now accounts for the vast majority of display ad spend industry-wide.
Digital Applied: Programmatic Advertising Statistics 202656%
Of US online shoppers start product searches on Amazon
More US shoppers begin product research on Amazon than on any single search engine, including Google — a key reason Amazon marketplace visibility matters as much as traditional SEO for e-commerce brands.
eMarketer, 20241.9B+
Estimated monthly active users on TikTok
TikTok stopped publishing official global user counts after 2021; current estimates from independent analysts put monthly active users well above 1.9 billion globally.
Backlinko: TikTok Statistics, 202661%
Of TikTok users purchased after seeing an ad on the platform
TikTok's own measurement research found a majority of users made a purchase either on-platform or online shortly after encountering an ad — a notably high ad-to-purchase conversion signal.
TikTok Marketing Science: Measurement Solutions71%
Of consumers recommend a brand after a positive social experience
A positive brand interaction on social media strongly predicts word-of-mouth — the majority of consumers who have a good social experience with a brand go on to recommend it to friends and family.
Nosto: Social Media & Purchasing Behavior49%
Of consumers trust influencer recommendations
Consumer trust in influencer marketing has grown year over year, now sitting at roughly half of all consumers — but that trust is highly conditional on perceived authenticity.
Meltwater: Influencer Marketing Statistics 202637%+
Of influencer followers can be fake or suspicious
A large-scale study analyzing 100,000 Instagram and TikTok accounts found over a third of followers were fake or suspicious — the core reason creator vetting matters before any influencer partnership.
SociaVault: Fake Follower Study~66%
Of the B2B buying journey happens before a sales rep is ever contacted
Gartner research shows B2B buyers complete roughly two-thirds of their purchase journey independently — researching, comparing, and shortlisting — before a vendor's sales team is ever involved.
Gartner: The B2B Buying Journey1–3%
Typical cold outbound close/conversion rate
Cold calling and cold outbound sequences convert at a low single-digit rate industry-wide — the baseline that inbound, content-driven, and intent-based lead generation is measured against.
Cognism: Cold Calling Success Rates 2026Want to know how you stack up?
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