Fractional CMOs are typically engaged by growth-stage companies that need executive-level marketing strategy, team leadership, and accountability, but aren't yet at the scale (or budget) to justify a full-time C-suite marketing hire. Engagements can range from a few hours a week to several days, depending on the company's stage and needs.
The role typically covers setting marketing strategy and budget allocation, building and managing a team or agency roster, establishing measurement frameworks, and reporting to leadership or the board — the same responsibilities as a full-time CMO, scoped to the time actually needed.