Back to All CasesPeak Fitness:
Ecommerce · Case Study
Peak Fitness:
Performance Ledger.
"Standing out in a saturated fitness market while building a loyal subscriber base and scaling direct-to-consumer supplement sales globally."
+290%
Subscriber Growth
5.2x
ROAS
Market depth
Funnel performance · qualification · global demand
Strategic Overview
The Vision & Pivot.
A performance nutrition and fitness supplement brand targeting serious athletes and fitness enthusiasts.
The Framework
AI-Led Execution.
We developed a creator-led performance marketing strategy with high-frequency creative testing across Meta and TikTok, paired with a retention-first email engine.
Hard Data
Quantifiable Impact.
290% growth in active subscribers within 4 months
5.2x blended ROAS across all paid channels
47% increase in repeat purchase rate through lifecycle marketing
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