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B2B · Case Study
NovusPlan:
Performance Ledger.
"Scaling digital visibility for complex technical engineering services while capturing high-intent commercial infrastructure leads."
+195%
MQL Volume
Top 5
Search Authority
Market depth
Funnel performance · qualification · global demand
Strategic Overview
The Vision & Pivot.
A specialized engineering and technical infrastructure planning firm for modern commercial buildings.
The Framework
AI-Led Execution.
We implemented an authority-first content engine and optimized technical search performance for high-value tenders.
Hard Data
Quantifiable Impact.
195% increase in Marketing Qualified Leads (MQLs) for high-value contracts
Achieved Top 5 ranking for specialized commercial infrastructure keywords
34% reduction in cost-per-acquisition for enterprise project leads
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