Back to All CasesMaharastra Mazha:
AI · Case Study
Maharastra Mazha:
Performance Ledger.
"Scaling regional digital media reach and subscription revenue in a fragmented multi-language content market while competing with national broadcast giants."
+520%
Digital Reach
3.2M
Monthly Views
Market depth
Funnel performance · qualification · global demand
Strategic Overview
The Vision & Pivot.
Maharastra Mazha is a regional media platform delivering news, culture, and entertainment content to Marathi-speaking audiences across digital channels.
The Framework
AI-Led Execution.
We built an AI-powered content distribution engine and performance media strategy to maximise reach across YouTube, Meta, and Google News, driving subscriptions.
Hard Data
Quantifiable Impact.
520% growth in digital reach across social and search platforms
3.2M monthly views achieved within 4 months of campaign launch
68% increase in paid digital subscriptions through targeted audience funnels
