Back to All CasesLaura Geller:
Ecommerce · Case Study
Laura Geller:
Performance Ledger.
"Scaling customer acquisition for a legacy beauty brand while optimizing for high-value mature demographics and maximizing repeat purchase frequency."
4.8x
ROAS Growth
+34%
Repeat Customers
Market depth
Funnel performance · qualification · global demand
Strategic Overview
The Vision & Pivot.
A premium cosmetics brand focusing on products for mature skin.
The Framework
AI-Led Execution.
We implemented an AI-driven 'Customer Persona' mapping strategy and used high-fidelity UGC creators to build trust with older demographics.
Hard Data
Quantifiable Impact.
4.8x average ROAS on Meta and Google channels
34% increase in customer lifetime value (LTV)
Successfully scaled monthly spend by 250% while maintaining efficiency
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