Back to All CasesErbario Toscano:
Ecommerce · Case Study
Erbario Toscano:
Performance Ledger.
"Positioning a heritage luxury perfume brand for modern audiences while driving emotion-led conversions and scaling performance through premium storytelling + creative strategy."
4.3x
Revenue Growth
-27%
Abandoned Carts
Strategic Overview
The Vision & Pivot.
Erbario Toscano is a legacy Italian fragrance brand. They wanted to expand their digital footprint while preserving their heritage feel.
The Framework
AI-Led Execution.
We developed a 'Heritage Meets Modernity' creative framework, utilizing high-fidelity video storytelling to drive emotional engagement on social platforms.
Hard Data
Quantifiable Impact.
4.3x increase in monthly recurring revenue
27% reduction in abandoned cart rates through optimized checkout flows
Global expansion into 5 new international markets
