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Real Estate Portal · Case Study
Bayut:
Performance Ledger.
"Scaling high-intent property acquisition for a leading UAE property portal in a highly competitive, high-volume market."
+34%
Increase in conversion volume
-24%
Cost per acquisition
6.2%
Conversion rate
+29%
High-intent search engagement
Market depth
Funnel performance · qualification · global demand
Strategic Overview
The Vision & Pivot.
Bayut is one of the UAE's leading real estate portals, connecting buyers, renters and investors with property listings across Dubai, Abu Dhabi and Sharjah.
The Framework
AI-Led Execution.
We optimised paid-media campaigns around location, property type and high-intent search behaviour across Google Ads and Meta Ads, supported by conversion-focused landing pages.
Hard Data
Quantifiable Impact.
34% increase in conversion volume through tighter location and property-type targeting
24% reduction in cost per acquisition across paid search and paid social
29% growth in high-intent search engagement from ready-to-act searchers
